In the coming months, Simple Social will be built as a social optimization app for Facebook. I was contacted by one of my clients to work on a clean, simple logo for this upcoming product. No need to reinvent the wheel on this one-- I simply provided fresh colors and clean typography. Coupled with those elements are two interlocking S's that provide the brand with a look as unified and tight as possible.
Along with every logo I create, I provide a style guide to easily display the main logo, secondary logos, and brand colors. I've found this to be an easy way to send diverse yet cohesive material to blogs, other designers, and photographers in order to properly convey your company's branding.